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Web Designer for Small BusinessChoosing the Right Web DesignerWeb Designer for Small Business. If you are a business owner looking for the best web designer for small business, it is important to understand that there are more criteria to choosing the right web designer than simply the web designer rates. Websites do not have to cost a lot of money, but your web designer needs to provide you a website that works. First, lets examine what is a web designer.
What is a Web Designer
Quite simply, a web designer is a person contracted by an individual or business to create a custom web page or web site showcasing the client's information. The web designer for small business typically creates one page, or a series of pages, with attractive pictures and graphics, and puts it up on the internet. He uses the information and content provided by the client. Then the designer is done. The client sits back, kicks his feet up, and waits for the money to come rolling in. But it doesn't happen. Why? Because while the designer may have done an outstanding job at creating the website, he did not do what is needed to make that website function properly. Web Designers vs Tax Accountants
When finding a web designer for small business, it is important to remember that web designers are in many ways like tax accountants. At the end of the year, a person may gather his income and expenses and hire the services of a seasonal tax accountant to prepare and file his return. The tax accountant takes the information that is given to him and completes the required paperwork just as he is instructed. The taxes get filed on time, and everyone is happy. Except, maybe the client forgot to include an additional $50,000 in business expenses. Or maybe he didn't know that he could write off another $100,000. So the client pays much more in taxes than he should have. But the tax accountant did nothing wrong. Using the information given to him, he prepared the return exactly as instructed. He did not ask his client if he left something out, and did not even know about the opportunity for additional write-offs himself. Web designers are the same. Typically, they do not proofread the client's content, leaving grammatical and spelling errors up on what is supposed to be a professional page. And most web designers do not know how to create a website that works. They know little to nothing about search engine optimization, keywords, content, or even how to properly decide on a domain name. But we at Business Marketing Tactics are different. As a web designer for small business, we create websites that work. Our team of professionals will create the content (with proper grammar and spelling) for you, based on your specifications. We use realistic search engine optimization to send highly targeted, qualified, free traffic to your website so that you get the highest ROI possible. We are not a typical "seasonal tax accountant". We are specialists who know the "tax code" by heart. In fact, we know how websites work so well, that the professionals at Business Marketing Tactics are currently teaching a course entitled "How to Build a Successful Business Using the Internet" at Austin Community College, in Austin, Texas. Other professionals on our team are working at other colleges and universities worldwide, teaching the same program.
Choosing a DesignerWhen choosing a web designer for small business, make sure you go through the designer's website, as well as those in his portfolio to determine if he is a qualified webmaster and will be creating a website that works for you. Otherwise, you will literally be flushing your money down the toilet.Though our ultimate desire at Business Marketing Tactics is that you will choose to work with us, we do feel strongly that there is a need to educate small business owners nationwide in finding out the facts on how a website really works, if only so that you make an informed decision on this crucial purchase. We have created a series of things to look at to help you in this quest. Choosing a Designer Checklist Our Website Design Portfolio Web Designer RatesA typical web designer for small business charges web designer rates varying from $500 on the low end, to upwards of $10,000. Needed services such as monthly website hosting and maintenance are additional.Clients generally favor the lower rates when they are short on funds, and those who have ample amounts of money to spend believe that the more expensive the designer, the better the website. To put it plainly, neither is a good idea. In some respects, yes, you get what you pay for. But at the same time, web designer rates should not consume a large portion of your budget. Our rates are highly competitive, and are much less than the expensive designers cost. Click below to find out more about our program and our fees. Web Designer Rates
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