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User Database and Campaigns

Tools included in the Greeting Card System

User Database and Campaigns

One of the biggest benefits of the Greeting Card System for marketing a new business is the ability to store customer data and create campaigns. This saves you, the user, countless amounts of time and streamlines the direct mail and relationship marketing strategies we've described.

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User Database

When you first get started with the Greeting Card System, you can integrate your customer data from an excel file directly into the system.

There is no need to enter each customer's information into the system by hand.

After your initial contacts are entered into the system, however, you may find it easier to enter the new ones in on an as needed basis.

The user database of the program has many features and benefits in addition to simply storing contact information.

Yes, you are able to save information such as name, address, email address, website, fax, and up to four contact phone numbers per contact. But, in addition, you will also be able to save information about your contact's spouse and children, their birthdays, anniversaries, and there is even a field to jot down general notes.

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For the purpose of customer relationship marketing, this advanced system will notify you when a contact of yours is about to have a birthday or anniversary so that you can send them a card. No need to check a calendar each month; simply log into the Greeting Card System.

In addition, you also have the ability to select one or more groups to place your contacts into. For instance, if you run a beauty salon, you could group your hair care customers into one section, and your manicure customers into another. Have a customer who usually receives both services? No problem. Using customer relationship marketing, you are able to place them into as many groups as you would like.

You can also create a group for your personal family and friends contacts, and easily keep them separate from your business.

The user database also will keep track of the cards you have sent to a particular contact. This way you can see at a glance what you have sent them.

You are able to send an entire group one specific card, or a series of cards, whenever you wish, by a simple click of a mouse. You also have the ability to send out a card to every person in a group while still having each card mention them personally.

Campaigns

The Greeting Card System allows you to set your clients up on card campaigns at your leisure.

You can select an entire group to receive a campaign, a set of groups, or an individual.

We have found it particularly convenient to set a new contact up on a campaign as we enter their information into the user database.

The campaigns are simply a series of cards, postcards, and/or gifts that you create, set up to send out on a schedule you desire. You can send these cards out over a matter of days, weeks, months or years. You can send as many or as few as you desire. This is creative direct mail.

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In addition, your campaigns can be set to remind you to call a prospective client, or to remind you to take care of some other sort of business pertaining to the relationship.

The campaigns are designed by you, to meet your personal needs with either creative direct mail or customer relationship marketing.

For example, if you represent a church, you could sit down every January and figure out what sort of events you will want to remind your congregation and visitors to attend. You could set up postcard reminders of the events, and set up your groups to receive these reminders throughout the year. By spending an hour or so in January creating the campaign, you could then forget about this work until the following year.

The entire system is extremely user friendly, inexpensive, and time saving. Find out how you can get a free trial of the system and see for yourself!

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