Increase Traffic to Web Site

Generating Web Site Traffic

Increase Traffic To Web Site.

At Business Marketing Tactics our goal is to help you increase traffic to web site with organic traffic. We explore generating web site traffic, free targeted web traffic and the tools to monitor traffic performance. Let us start off with some basics.

The true definition of a working website is it's traffic. Low or no traffic is frustrating and can be expensive to fix. High frequent visitors means success and less stress. So how does a business owner go about an increase traffic to web site, especially free targeted web traffic? Let's find out more on how to increase traffic to web site.

First, what exactly is traffic? A website's traffic is simply the number of visitors it gets per day. Ideally, that traffic will increase every day, week, month and year over year. There are two types of website traffic: paid traffic and organic traffic.

Increase Traffic To Web Site - Paid Traffic

increase-traffic-to-web-site-02; blue internet keyboard

Generating web site traffic is not difficult for those who pay for it.

However, paid traffic can be very expensive and can tap the advertising budget in a hurry.

For a small business, paying for traffic may not be an option to increase traffic to web site. Very Costly!

Google and Yahoo, along with may other websites, will allow businesses to increase traffic to web site simply by paying a fee.

It works like this: you can have your website shown on the first page of a search engine (Google, Yahoo etc.) for your main keyword search. Every time a visitor clicks on your site, you pay Google a fee. The fee could be anywhere from just under a dollar to several dollars or more. This does result in increased traffic to web site.

At Business Marketing Tactics we believe there is a place for paid traffic. For example, if you wanted to advertise a new product or service your business is offering, paid traffic may be a valuable tool. In reality, paid traffic for new or small businesses is not a viable long term solution to increase traffic to web site due to the high costs.

Free targeted website traffic is our goal...and it is achievable! A website built right the first time with keyword focused content pages with a strong SEO platform is the way to drive free targeted web traffic.

Increase Traffic To Web Site - Organic Traffic

increase-traffic-to-web-site-03; increase world wide traffic

The best way to increase traffic to web site is through organic traffic.

Organic traffic is free targeted web traffic that the site will draw in itself, without paying a fee to Google or Yahoo.

The most inexpensive way to increase traffic to website is to build the site right the first time, with optimized key word focused content pages.

Similarly, those with free targeted web traffic are on the first page on Google and Yahoo, but instead of paying a fee, they are there because Google and Yahoo understand that their websites are valuable to the viewers and the search engines recommend those sites.

When learning how to evaluate a website, and looking for a web designer, it is important to understand how traffic works. You need to get somewhat of an idea of how much traffic that designer is getting to his own sites, as well as to the sites in his portfolio.

Remember, no traffic = no business. No business means you may need to pay to increase traffic to website.

So take the extra step and do some focused research of your potential web designer berfore making that all important decision on choosing a web designer. It may very well be worth paying a few hundred dollars more up front once and cheaper in the long run by purchasing a proper web presence than having to spend hundreds of dollars per month on a recurring basis by hiring an SEO agent and buying traffic.

Why pay to increase traffic to website!

Alexa

increase-traffic-to-web-site-04;red and green up and down graph

The easiest and quickest way to get a general understanding of a websites traffic is to look at it's Alexa ranking.

What is Alexa? Alexa is a website that ranks all the known websites in the world based on the amount of traffic they are receiving. There are over 220 million websites on the internet, and the top 65 million are ranked by Alexa.

The smaller the number, the better. Yahoo is #1 and currently draws the most website traffic on Earth. Google is a very close #2, MySpace and Facebook fight for spots #5 and #6, eBay is up around #20, and so on. Sites that are under 100,000 get literally thousands of visitors per day.

Generally, sites under 1 million get hundreds of visitors per day, while sites under 2 million are close behind them. Anything more than 2 million is a site getting a few hits per day, or less. Anything with “no rank” or over, say 6 million, is not getting any hits at all.

So the rule of thumb is that a site under 2 million is very good. Remember, the smaller the number the better. Your designer should be ranked at or below the 2 million mark. Look at your prospective designers portfolio as well. If they have sites they devloped that are over a year old, those sites should have an Alexa ranking of 2 to 6 million depending on the business niche. If you find a designer with lots of flash and high Alexa rankings, run and find another designer!

Websites should build better Alexa rankings over time as organic traffic builds. Time will increase traffic to web site if the site was designed properly at the beginning..

Looking at these sites will tell you if the designer produces websites with traffic and is skilled at generating web site traffic.

So how do you find the Alexa ranking? The best way to do it is to take 5 minutes now and download Alexa so that you can see each site as you hit it. It is totally free, and is a safe download.

Before you jump in to downloading Alexa, you first must be using the Mozilla Firefox Browser. Alexa is not currently available on Internet Explorer. The Mozilla Firefox browser is totally secure and it is free as well. Mozilla Firefox is the preferred web browser by most web masters.

Download Mozilla Firefox Now

Download Alexa Now

The other, more time consuming way, is to go to Alexa.com and research each and every individual site on its own. Alexa rankings fluctuate over time, reflecting increase traffic to web site, and are updated every few days. Some websites will post their live Alexa results on their sites. Ours is below.

Summary

There are a couple of options to increase traffic to web site. Paid traffic through ads placed on major websites is a viable option for the short term. In most cases you Pay Per Click meaning that if someone clicks on your ad, YOU PAY!

You can also have a Search Engine Optimizer submit your site to the Search Engines on a regualar basis. They first will do some coding and check on other attributes of your site such as keywords. However this method of driving an increase traffic to web site costs money on a recurring basis.

So how do I increase traffic to web site in the most cost effective manner? Do It Right The First Time!

At Business Marketing Tactics we build Websites That Work. We perform domain name and keyword research and have professional content writers all to drive free targeted website traffic. Our platform also comes with an automatic and continuous Search Engine Optimization service to increase traffic to web site. What other designer offers those services.

Can you surf the internet and compose and read e-mail? Then you have the skills to build your own successful website. Contact us or click on the links below to learn more!