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The Greeting Card System

Creative Direct Mail and Customer Relationship Marketing

The benefits of the Greeting Card System are extensive. You will find this easy to use relationship marketing software has a strong return on investment. Here are some of the biggest benefits to using the internet based greeting card system for marketing a small business.

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Saves Time

It's hard to put a price on time these days.

With millions of tasks pulling the small business owner in infinite directions, finding the time to sit down and write out greeting cards to prospects and customers, by hand, one at a time, is simply impossible.

But automating this process, without reducing the personalization, or hand-created feel is priceless.

This fine balance between automation and personalization results in a beautiful, professional, and personal card and a huge amount of time savings.

Each card, when individually personalized for customer relationship marketing, takes just a matter of moments. For creative direct mail efforts, you can create and send hundreds of cards in a matter of moments.

Cost Efficient

If you had the time to write out personal notes, by hand, to each of your customers, and you had the time to go to a store to buy the cards, you would next need to worry about the amount of money it would take to purchase and mail the cards.

A typical birthday type greeting card, for example, may cost anywhere from 99c on the low end to $5+ on the high end at a store. Add to that the cost of a stamp, multiply that by the number of customers you wish to mail to, and it gets quite expensive.

Direct mail solutions are no different. Because the most cost efficient way to do direct mail campaigns is to print in bulk and mail in bulk, it can cost you more than you have available to spend. And if you want to do a split marketing test to see if one ad works better than another, it can cost even more.

One of the benefits of the Greeting Card System is the ability to send out one card or one thousand cards for the same price per card. Your card will be printed, stuffed, stamped and mailed for about a buck a card. That includes postage.

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Your Own Handwriting

When we speak of automating the card writing process, you may be getting the idea that your customers will receive a generic greeting card, diminishing your customer relationship marketing efforts.

Nothing could be further from the truth. With the Greeting Card System, you are able to send your cards in your own handwriting, with your choice of your own signatures.

You simply fill out a form with your handwriting, and it gets loaded into your application.

You will then have the choice to use your own handwriting, or one of the other fonts available.

You also will be able to have your signature included in your cards.

Its that simple!

Add Photos

Want your customer to really remember you? Include your photo in your card. Or perhaps you would like to include a photo of your customer, at your location? Or a picture of your staff, ever ready to help.

You can include multiple photos in your cards of anything you would like. Send a picture of your store. Or one of your business card. The opportunities are limitless.

Custom Cards

There are over 10,000 pre-designed cards to choose from, to make your card sending easy. Choose cards for specific holidays, such as Christmas or Hanuka, or cards pertaining to your industry, such as dentistry or financial services.

There are thank you cards, congratulations cards, welcome cards, as well as thousands of others to select.

If you would like to, you also have the ability to create your own cards to send to your customers or prospects. You also have the ability to have a card created for you for creative direct mail campaigns. The system is very user friendly and business oriented.

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Variety of Formats

When you think of a greeting card, you likely think of a simple one fold card, probably in portrait format, in an envelope. With the greeting card system, however, you have multiple options.

You have the ability to create cards in landscape format, as well as two-fold cards, giving you more room to display your message.

Jumbo postcards are available to card senders as well, offering you three different styles to choose from. Sending direct mail post cards can cut down on cost while still broadcasting your message.

User Database

A unique benefit to using the Greeting Card System is the ability to store your customers and contacts. You will only type in, or transfer, their contact information once, freeing up your time in the future.

You can also set your database contacts up on a campaign, sending preselected cards to them on a schedule you choose, to save you immeasurable amounts of time later.

More information on the User Database and Campaigns

Gifts

In addition to great cards in your own handwriting with pictures, this system can automate your gift giving needs as well. You are able to include gourmet foods, books, gift cards, or other gifts with your cards if you choose.

This is an easy way to thank a business partner or perhaps a customer who has sent you a great deal of referrals. It could also be a way to mail out contest winnings, employee gifts, or even to take care of some of your personal needs.

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