Good Meta Tags Optimization

Good Meta Tags

What are good meta tags and how do meta tags work? What do meta tags do? You do not need to take an advanced class to learn meta tags optimization. At Business Marketing Tactics we teach that you meta tags optimization services should be performed when a website is initially set up. With the help of some easy illustrations, you will soon learn how to evaluate any website for the use of good meta tags.

good-meta-tags-05;meta tags example on paper

As we learned previously, key words are a “key” driver of creating the life blood of any website......TRAFFIC!

How do meta tags work?

Good meta tags are hidden HTML directions for web browsers or search engines.

They include important information such as the title of each page and relevant keywords describing the website content.

Good meta tags show the description of the site that shows up when a search engine returns a search.

It is time to discuss and illustrate good meta tags how meta tags work. Keywords are placed in the meta tags section of a website during the web page creation. Keywords are listed in a this special section of a web page so when the search engines robot your page, they know what your topic is all about.

Being able to follow the next steps in finding meta tags will be very important to people that have existing websites and want to potentially find the root cause of why their site has little or no traffic. In a few short steps you will easily be able to know if your web designer set up your website properly with good meta tags or did they take your money for some quick profits.

Find Your Key Words Meta Tags

The following information will be very useful in evaluating any current website on the net. The steps may vary a bit depending on the browser you use. For this illustration we are using the preferred Mozilla Firefox Browser and the Home Page of the business-marketing-tactics.com website. We will at first be illustrating good meta tags.

While on any website, look at the top of your page and look on the menu bar for the “view” tab. Click on the view tab and a drop down box will appear. Towards the bottom of the drop down box you will see a tab called Source or Page Source (see image below).

good-meta-tags-02;view page source for HTML coding

good-meta-tags-02;view page source for HTML coding

Click on this "Page Source" tab and you now have all of the HTML coding for the website you are viewing.

From the Source or Page Source page you need to look for the key words meta tag. In our example pictured below, the keywords meta tag is about 13 lines down from the top. The tag starts with: meta name = "Keywords" content=.

Just to the right you now see the listed key words that are used on that web page. Good meta tags optimization is best performed when the web page is created.

good-meta-tags-03;good meta tags keywords example

good-meta-tags-03;good meta tags keywords example

Can you find all 4 keywords for this pages meta tags? It all starts with Business marketing tactics, marketing a..... Once you are able to perform this function, you have a starting point to either find out what is wrong with your current site or you have a tool to discuss with your designer to keep him honest.

Most web designers know how to insert meta tags keywords. The difficulty is getting the right keywords in the meta tags that will drive traffic. To learn more, read our page on website key words.

Good Meta Tags And What To Look For

In the meta tags section and for the best meta tags optimization, there should be 4, no more than 5 properly researched key words. The key words need to be separated by a commas or the search engines will read the meta tag as one long tail key word. Unfortunately, we see all too often web designers inserting keywords in the meta tags with no commas. This will limit the potential for incomming traffic.

In the picture above you see on the Business Marketing Tactics Home Page. We have 4 key words listed in the meta tags and those 4 key words are: "Business Marketing Tactics”, “marketing a new business”, “local business obstacles” and "creative direct mail".

It is important to note that each web page, if properly created, will have different keywords listed in the meta tags. This means that a website with 30 pages will have at least 120 properly researched keywords. Proper keyword research is an issue that can not be ignored when discussing good meta tags and how do meta tags work.

Poor Key Words Meta Tags Example

The following is a classic example of how a web designer tries to do the right thing but fails the customer.

good-meta-tags-04;poor meta tags optimization example

good-meta-tags-04;poor meta tags optimization example

The key words chosen for this websites meta tags appear to be action words relevant to the websites business. However, the key words are not in the content of the Home Page (strike 1). The Home Page was the only web page on that site that had any listed meta tag key words (strike 2). This site began in 2003 and the Alexa Rank (traffic rank) is extremely poor for a site of this age (strike 3).

The owner of this site gets minimal traffic and probably gets most traffic through local referrals such as their own business cards. Due to the improper set up of this website, this business owner has lost an undetermined amount of organic business growth since 2003. As a business owner, can you afford to have all new traffic go to your competitors?

The web designer for the above example website did not employ good meta tags practices. In our next section we will be discussing Search Engine Optimization. Meta tags optimization services can be a part of an SEO package. You need to weigh the costs and benefits of buying an SEO package.

As you can see learning how do meta tags work and the use of good meta tags is simple and straight forward. However, meta tags optimization begins with great key word research. Without using traffic generation key words, you may have to employ meta tags optimization services. We discuss that in our Search Engine Optimization section of this website.

Summary

Our goal at Business Marketing Tactics is to make you an educated consumer when making the decision to purchase a website. We have the capabilities to do full service web design which encompasses all the attributes of a website included on this page.

We also have a self help option that requires little technical knowledge. If you can compose an e-mail and surf the net, you have the skills to build a successful web presence that that is far more effective than what most designers in the market today deliver.

Let us know what we can do to help you get the targeted website traffic you are looking for. There is no better feeling than driving organic free traffic to your website. Just remember that picking effective key words and placing them properly in the meta tags is critical to your websites success. At Business Marketing Tactics We strive to give you the information to be successful on the web today.

Contact us today to learn more.