Get Targeted Website Traffic

Picking a Domain Name and How to Find Keywords

To get targeted website traffic encompasses picking a domain name correctly, learning how to find keywords, writing content and search engine optimization. At Business Marketing Tactics we help you answer the question of “how do I generate free traffic to my website?”

Traffic is the life blood of any successful website venture. To get targeted website traffic ultimately enhances the bottom line profits of your business.

Little or no traffic and your website may as well not exist.

High frequent daily visitors numbering hundreds or thousands and the website is a success.

In order to get targeted website traffic we will introduce the following 4 topics: 1) picking a domain name properly 2) proper keywords and research 3) writing content and 4) search engine optimization.

All 4 topics are critically interrelated. By not fully understanding each of these topics and their relationships at this introductory level will severely
limit your chances to get targeted website traffic that you are looking for.

Learn About Increasing Website Traffic

More Tips On Website Traffic

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Picking A Domain Name

Picking a domain name properly may seem like an easy thing to do.

Pick a name that identifies your brand or uniqueness and go to a domain name registry see if your domain name is available.

If available, pay the $10 to register your domain name and you are on your way.

Right?

This is not the best way to get targeted website traffic!

Proper research must be done when picking a domain name.

A domain name is a keyword that will help you get targeted website traffic. In most cases, we strongly discourage having your domain name the legal name of your business.

Unless you are walmart.com, you need think of a domain name as a key word that drives traffic to your business.

Suppose you are a CPA named Bob Smith, you have a business in Austin, Texas, and you incorporated as Bob Smith, CPA, Inc. To get on the internet, Bob decided that picking a domain name "bobsmithcpa.com" would best suit his business. Now ask yourself, if you needed a CPA in Austin, Texas, would you perform a Google search for ”bob smith cpa” or would you perform a search such as “austin texas cpa”.

As you can see, Bob should have performed some critical research to find a traffic generating domain name. Most small business owners do not understand that picking a domain name properly is an easy way to help get targeted website traffic.....for FREE!

Unfortunately, there are millions of examples of businesses choosing a poor domain name. Look at your competitors and see what they chose. By choosing a keyword focused domain name relevant to your business, you will drive new web traffic away from your competitor thus increasing your qualified leads.

You need to look at a domain name in this way. You can get targeted website traffic by picking a domain name properly because it acts as an additional keyword driver. Before any business owner buys a domain name they need to have this thought in their mind.....by picking a domain name properly, I can generate extra free traffic to my website". That is a pretty powerful concept to keep in mind!

Tips On Picking A Domain Name Properly

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Key Words

Key words are an essential part of writing web page content.

At Business Marketing Tactics, we constantly review other designer’s websites for content and key words.

What we see all too often is a website is featured on a designer’s portfolio and there are no keywords in the meta tags.

Do not worry, we will be explaining how to view key words and key phrases on a web page and how and what to look for in the meta tags of a website.

Without proper key words (and domain name), how can people find you on the web?

If you currently have a website with little or no traffic, you may have come across the answer of why you have a nice looking piece of useless e-dust, improper use or no key words at all. To get the targeted website traffic you desire, you need to have properly researched keywords.

How to find key words for supply and demand is the most significant step you need to perform in the early stages of building a website. Stay away from low demand keywords or key words with a large supply. If you are buying your website from a designer, you need to know if they know how to find keywords effectively and with what tools.

There are tools in the market to help you perform keyword research. If you are about to develop a website, contact us so we can discuss you using the most powerful and comprehensive website platform in the market place.

At Business Marketing Tactics, we perform key word research on an ongoing basis. We always find with due diligence, key words with a low supply and a demand that allows us to bring traffic to the site. How did you find this web page?

How To Choose Traffic Driving Key Words

How Do Meta Tags Work?

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Content Is King

Simply stated, content are the words you read on a website.

You are reading my content right now.

In order to get the best potential rankings at the Search Engines and to get targeted website traffic you desire, you need to achieve a minimum of 30 to 35 content based website pages.

You may feel overwhelmed by the necessity of a 30 to 35 page website.

However, writing content can be one of the more fun and rewarding aspects of creating a traffic generating website. Writing content should be a free flowing exercise of discussing a topic you know or have a passion for. A typical web page will typically consist of 300 to 750 words (or more) with short action packed paragraphs.

A website that lacks of content will not rank well with the Search Engines thus limiting the potential for new visitors. Few visitors, little content and you have wasted your money putting a website on the internet. Content is an overlooked tool to get targeted website traffic.

Tips On Content

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Search Engine Optimization

Search Engine Optimization or SEO, is a mystery for nearly every designer.

SEO is almost never discussed or offered by the typical designer.

Most web designers are not trained in the techniques of SEO so most website owners are forced to go to an outside SEO agent.

The work a typical SEO agent performs is not rocket science.

In its most basic form, an SEO agent does not do much more than to submit your websites site map and some additional HTML coding that the search engines provide any website owner.

That coding is cut and pasted into the top of the home page of your website. Every so often, about every 2 weeks or so, your SEO agent should “ping” the Search Engine to send the “robots” to review your site for content and key words.

Once your website has been “spidered” by the “robots”, your SEO agent should be able to provide you with a report that shows you where each web page on your site is ranked on the Search Engine. If the SEO is done properly, you should get targeted website traffic increases.

For example, you may find that webpage xyz.com/abc.html is ranked #13 on Yahoo. This means that if you put in that pages primary keyword in Yahoo’s Search Engine, your site will come up on page #2 in the second website listed. Your goal is to get as many pages as possible in the top 30 spots or first 3 pages on the Search Engines.

Top Search Engine Ranking Tips

Black Hat Search Engine Optimization

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Summary, Increase Traffic To Website

Our goal at Business Marketing Tactics is to make you an educated consumer when making the decision to purchase a website. Business Marketing Tactics has the full capabilities to do full service web design which encompasses all the attributes of a website included on this page.

We also have a self help option that requires little technical knowledge. If you can compose an e-mail and surf the net, you have the skills to build a successful web presence that that is far more effective than what most designers sell in the market today.

Let us know what we can do to help you get the targeted website traffic you are looking for. There is no better feeling than driving organic free traffic to your website. Just remember that picking a domain name and having the tools so you know how to find keywords are critical to the success of your web venture.

Contact us today to learn more.

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