Customer Relationship Marketing

Keep Your Current Customers Forever

Customer Relationship Marketing: Business Greeting Cards

To schedule an informational presentation and a free trial of the business greeting cards system, please click here.

The 1973 Guinness Book of World Records lists Joe Girard as the World's Greatest Salesperson, a record that still exist today. Joe Girard sold an average of 6 brand new cars, per day, throughout his 15 year career. He was never in management, just a simple car salesman, never sold cars in bulk, just one car at a time. Six per day!

So how did he do it?

You see, Joe Girard understood the importance of Customer Relationship Marketing.

In addition to being a terrific, ethical salesperson, Joe took time out to keep in contact with his customers.

He knew that the moment a customer purchased a new car from him was not the end of their business relationship, but only the beginning.

His customers would go out of their way not only to purchase future vehicles from him, but to refer their friends and family to him as well.

For the last 11 years of his career, due to customer relationship marketing, he was so busy, he worked on an appointment only basis.

One of the things that Joe Girard did to build and maintain the relationships with his customers was to send them business greeting cards. He would send out a greeting card to each and every one of his customers, personalized by him, on a monthly basis.

Some were for holiday wishes, others a “Happy Birthday”, but they all were cards of appreciation. Joe's cards were not about marketing his business; they were about building a relationship.

And this concept worked! People loved the idea of someone going the extra mile, and taking time out of their busy lives to thank and remember them. And boy did they remember Joe!

Though Joe sold cars over 30 years ago, this simple concept, sending a card of thanks, still works in this day and age, and is a useful small business marketing solution.

In fact, customer relationship marketing through physical business greeting cards, sent via postal mail and not email, is even more effective today.

Our forms of communication have gotten less personal as we have entered into the digital world.

This is why customer relationship marketing is such an important small business marketing solution.

Casual cell phone conversations, quick text messages, and hurried, informal emails have all taken the place of the handwritten card.

When a modern customer opens a handwritten greeting card in the mail, they realize now more than ever the effort it took to send the card. This small token of appreciation works like nothing else can, and is a small business marketing solution.

But what about the time? With hundreds of emails, calls, and texts to answer on a daily basis, it's hard to find the time to go to the store and purchase cards, let alone hand write them and send them out.

That's why we have partnered with a program that allows small businesses to automate, to a certain extent, the creating and sending out of personalized greeting cards for the purpose of customer relationship marketing. Imagine being able to send out a card to your customer in your own handwriting, in less than a minute, costing less than a buck. The cards are printed, put into an envelope, and mailed for you from the comfort of your computer.

To learn more about the Greeting Card System, please see the following:

Schedule a Tour of the Greeting Card System

About the Greeting Card System

Benefits of the Greeting Card System

The Greeting Card System User Database


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