Creating Content Based Websites

Building A Content Rich Website

Content Based Websites

Creating Content Based Websites will generate free traffic to your website. A website using content with traffic driving keywords will command more traffic than a few page website with little content. At Business Marketing Tactics, we show you how to create content pages and the rewards of building a content rich website.

content-based-websites-01;picture of pen writing content

Search Engines review your site for a certain amount of content and meeting the minimum pages will go a long way in driving traffic to your site.

Although the Search Engines constantly change their algorithms, the best intelligence states that 35 page content based websites will maximize your exposure to the Search Engines thus enhancing the traffic potential to your website.

You may feel overwhelmed about the quantity of pages needed to get you the best exposure to potential visitors.

But don’t worry

At Business Marketing Tactics we will show you that no matter what your topic is, you have knowledge to build a content based website. In fact, once you start thinking in a slightly different manner, you will have trouble stopping at the 35 page mark.

It needs to be noted that whether your building an e-commerce website or an informational website, CONTENT blended with properly researched keywords will drive organic free traffic your website.

Create Content Pages

In a content based website, your goal should be to share as much appropriate information with the visitor as possible. Warming up your visitors with your knowledge is the first step when you create content pages. The goal is for you to gain the trust of your visitor with your content. You obviously do not nor should you ever give away any trade secrets or sensitive information but share as much information as you can.

Selling information or products on a website is the last thing you do in building a content based website. If you have no visitors, who are you selling your products or services to? However, you do need to keep in the front of your mind what monetization techniques you will employ as you gain the traffic on your content based website.

In building a content rich website, you need to have a basic understanding of the structure of content on a website. A website is structured in a 3 Level or Tier system. Level #1 is simply your home page. This is your introductory page that introduces your topic. Your content should be very general in nature and the content should warm up your customers to look for more detailed information.

content-based-websites-02;old fashioned typewriter

content-based-websites-02;old fashioned typewriter

Level #2 pages are the topics on your navigation bar.

A navigation bar is generally located on the left margin of the web page or it can run across the top where it is typically called a menu bar.

Your level 2 or navigation bar pages need to have more specific content.

A website using content will be more specific in the level 2 pages and if the content is written well, your visitor will want to go to the level 3 page for even more detailed information on your topic.

Level 3 pages give you very specific information on the topic your visitor is looking for. Level 3 pages are links from your level 2 pages. Content on the level 3 page should give the visitor the details of the topic. In building any level web page, building trust, credibility and a relationship with your visitor needs to be your inspiration for your visitor. Warm up your visitor with relevant content. Give away free non sensitive information showing your visitor you are interested in helping them out. BUILD TRUST!

How You Got Here

If you are reading this page, one of two things happened. You either read a level 2 content page and wanted to learn more or due to the keywords used (to be discussed on a different page) you came directly to this page to see what we have to say. In either case, this website using content brought you here and it is now up to us to satisfy your needs with the information you desire.

The goal of a content based website is to attract new visitors, also called organic traffic. Traffic, as stated in previous pages, is the life blood of a successful website. With higher volumes of organic traffic hitting your site, building a content rich website gives you options on capitalizing on that traffic with monetization techniques.

As stated earlier, we will not be discussing the monetization of a website here since it is the last step in building a website. You do need to keep in the front of your mind how you will monetize your website through the various options in the market place.

Writing Content – Plan and Organize

To write proper content, you need to have a plan of attack. You may not think you can possibly achieve the 35 pages of content to maximize your potential for visitors. If you have knowledge or passion for a topic, 35 web pages is a simple task to accomplish.

Our site plan below example below of a full service salon will show you how to think a little bit differently so you can map out a 35 page website. After just a few minutes, a 26 page website blueprint was created to attack the task of creating the content for the web pages.

content-based-websites-03;site plan for website example

content-based-websites-03;site plan for website example

With a little more thought, 8 more pages could have easily been developed. An additional 5 pages can be developed for skin care and 3 more for hair and eyelash extensions. This is how you need to think when planning content based web pages.

In our example you now see how to map out a 40+ page website very quickly. All it took was just a little BAM (brains and motivation) and different way to look at your business so as to attract visitors through content based websites. This type of thinking will work in any industry or category you have a passion for.

We did not discuss the importance of weaving in keywords into your content. Keywords are interrelated to writing content and a critical component to driving visitors, aka traffic to your site. Click here to learn about the keywords you will need to incorporate into your content based website.

Summary, Increase Traffic To Website

Our goal at Business Marketing Tactics is to make you an educated consumer when making the decision to purchase a website. We have the capabilities to do full service web design which encompasses all the attributes of a website included on this page.

We also have a self help option that requires little technical knowledge. If you can compose an e-mail and surf the net, you have the skills to build a successful web presence that that is far more effective than what most designers sell in the market today.

Let us know what we can do to help you get the targeted website traffic you are looking for. There is no better feeling than driving organic free traffic to your website. Just remember that content based websites need a proper domain name properly researched keywords. Understanding and implementing correctly all of the aspects of a website are critical to the success of your web venture.

Contact us today to learn more.