Poor Business Marketing Techniques

Why Websites Fail

Business Marketing Techniques, Internet Marketing Strategies, and Why Websites Fail.

99% of all small business websites fail on the internet. WHY?

Do you know someone who has had the unfortunate experience of trying to bring their local business online, only to pay hundreds if not thousands of dollars for nothing more than a flashy piece of internet real estate?

business-marketing-techniques-01;internet crossword puzzles

business-marketing-techniques-01;internet crossword puzzles

Most small business owners who decide to start a website to generate traffic to their offline business go out and hire a local website designer to help with their internet marketing strategies.

They pay their designer a fee, typically $500-5,000 to design an attractive website for them.

The designer does this, exactly as they are contracted to do.

Most also offer the small business owner a monthly hosting and maintenance package for a fee ranging from $20-100 a month, to keep the site running and to update it with changing information.

Then the small business owner leans back in his chair, kicks his feet up, and waits for the money and local visitors to come rolling in.

But it doesn't happen.

So the business owner tries some business marketing techniques and starts to promote the website in his store. He puts his URL on his business cards, trying more internet marketing strategies. But still, nothing happens.

This wonderful thing, the internet, which was supposed to make him stand out from his competition has just cost him a small fortune for virtually nothing.

Typically, within 6 months-2 years, the small business owner will give up on his website, cancel the monthly maintenance and hosting, and chalk up his whole internet experience as a big scam, or something that is impossible.

The truth is, 99% of small businesses fail on the internet.

But WHY?

If some people succeed, what is it that they are doing? Is it the designer's fault?

Actually, no, the website designer that was hired probably did exactly what they were supposed to do: make an attractive website, according to the client's specifications, that showcased his products or services. They are not at fault why websites fail. They are not hired for their business marketing techniques, but for their design capabilities.

business-marketing-techniques-02; question are you ready to start a small business website

A website designer is sort of like a tax accountant. You give your accountant all of your paperwork and they compile it into a system to give you the best tax situation possible. It is not their responsibility if you have forgotten to inform them of $50,000 in legitimate business expenses. They are hired simply to put the pieces you have given them together in the most attractive way available.

A web designer works much the same way. His job is to make an attractive site. His job is not to promote the site, to employ business marketing techniques or internet marketing strategies to the site, or to let the search engines know the site exists, to gain quality backlinks to the site, or to optimize it with relevant keywords. Quite honestly, many web designers don't even know how to do this.

Learn how Business Marketing Tactics is Different

Creating an attractive website is just the beginning of the steps needed to bring a business online. After that, the following business marketing techniques will need to be addressed:

Create content (aka, information) on your website, on a regular basis, that attracts visitors to your site

Blend keywords into your web pages to make it easier for visitors to find you

Inform the Search Engines (Google, Yahoo, MSN, etc) that your site exists

Gain quality links from other websites

Promote your website through tactics such as classified ads and article marketing

Keep your visitors coming back with special offers through a newsletter

Now, that may sound like a lot of work to do for a simple website, but that website could make the difference in your business. Remember, most small businesses have the wrong business marketing techniques and fail in their online presence. If you take the time to do it right, and you are the one that succeeds, you will have a very valuable competitive edge.

There are two ways to make a website work:

Do It Yourself

If you are limited on money, but have the time, this is the way to go. You can create your own website, knowing nothing about website design or promotion. If you can check email, you can build a website.

And the best part? It is completely affordable, regardless of what business you have. This system costs less than a typical small site designed by a web designer. As your site grows, you will spend less and less time on your website, and it becomes more and more valuable to your business.

We recommend everyone who has the time to learn to do it yourself, even if you plan on having someone else do it for you in the future.

Learn more: Build a Website

Do it For Me

For those who just simply do not have the time needed to put into building their own small business website, we can do it for you. Our team of highly skilled web developers go above and beyond what a typical designer will do, providing you a website that works.

You gain a profitable, keyword rich website for a fraction of the cost most web designers charge.

Learn more: Build a Website for Me