Black Hat Search Engine Optimization

Buyer Beware Of Website Business Optimization Companies

Black Hat search engine optimization is a tactic that breaks search engine optimization rules.

There are unscrupulous website business optimization companies that forgo organic search engine rankings to employ unethical SEO practices.

At Business Marketing Tactics, we do not believe in any type of outside search engine optimization.

If you set up your site with a proper platform, your website will command high organic search engine rankings.

We will only discuss in general terms some black hat search engine optimization techniques and link you to some news articles of what happens when you break search engine optimization rules.

It is interesting to note that most black hat search engine optimization techniques employed today were once the accepted practices of the search engines just a few years ago.

Consequences of Black Hat Techniques

A very famous case of black hat search engine optimization is the BMW case in 2006. The German website was caught using "doorway pages" and the German BMW site was banned from Google.

A doorway page is essentially a hidden web page stuffed with keywords that only a google bot will see. Once a visitor lands on the hidden page, they are immediately redirected to another web page thus doubling the page views of the german BMW website.

BMW was reinstated after apologizing and removing the doorway pages, however the practice BMW employed was in place for nearly 2 years before the auto manufacturer was caught. A smaller firm with less clout than BMW may not be so lucky as to be reinstated if caught using black hat search engine optimization techniques.

To read more on the German BMW case, please read the following article.

Avoid Promises and Guarantees of #1 Rankings - SEO is Not Magic!

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No company can guarantee a #1 or first page ranking on Google.

We must repeat this, NO COMPANY can guarantee a #1 or first page ranking on Google....PERIOD!

Beware of SEO firms that claim to guarantee rankings, alledge special relationships with Google or advertise priority submissions to Google.

There is no such thing as "priority submissions" to Google. These are signs that the firm in question employs unethical black hat search engine optimization techniques.

Read the following story on false promises and what happened to a website business optimization firm that promised to deliver top rankings for their customers.

Just remember, if you hire a black hat search engine optimization firm and your website has employed banned search engine optimization rules and techniques, your site will be banned from the worldwide search engines. As the owner of a website, you are responsible for the contents and procedures placed on the website.

Think About This

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Search Engine Optimazation Best Practices

*Avoid companies that "promise" top rankings.
*Submitting a website to the search engines is FREE.
*Optimize your site with content and researched keywords.

Additional Thoughts and Information

At Business Marketing Tactics we submit our sites to 4 and only 4 of the worldwide search engines. Why? The top 4 search engines drive 98% of the worldwide traffic. We do not spend time chasing the other 2%.

Below are the links to the top 4 search engines webmaster tools. Click on the links below to access the webmaster tools for these top 4 search engines. We hope this helps!

Google Webmaster Tools
Yahoo Webmaster Tools
Live Webmaster Tools
ASK Webmaster Tools

Avoid SEOs that talk about submitting your site to thousands of search engines.

Summary

At Business Marketing Tactics, we will not utilize any black hat search engine optimization techniques. In fact we do not employ any outside search engine optimization services. We achieve high organic search engine rankings due to a powerful platform that includes automatic page submission to the search engines and advanced internet research tools.

For current website owners experiencing sub-optimal traffic performance, read our page on the top search engine ranking tips. We are happy to show you some of the major issues many current website owners experience. If you decide to hire an outside SEO consultant, you can be armed with some knowledge to get you the services that will best suit your needs.

To learn more about the most powerful traffic driving platform in the market today, click on the link in the box below that most corresponds to what you website needs are. We are full service web designer or we can show you how to build a traffic generating website yourself with little technological knowledge.

Contact us with any questions you may have with driving website traffic or designing a website that works.